The name change, unveiled as part of its Upfront presentation in New York on Wednesday, comes as WBD shifts from prioritising ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

A £1billion ‘mini city’ is being built for HBO’s upcoming Harry Potter adaptation — complete with a school (not that one) and ...

According to a report by The Sun UK, the producers have been pouring money into Warner Bros. This was followed by the rapidly ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Any time distributors consolidate it signals a shift in leverage, but the early betting is that the $34.5 billion deal ...

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

THE new Harry Potter TV series will be filmed in a £1billion mini-town — complete with school and medical centre.  Producers ...

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...