The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

Under the new policy, failure to disclose AI usage could result in disqualification, public naming of violations, or ...

In this article, Sunitha Natarajan of Social Panga reflects on how Gen Z is reshaping agency culture from the inside out, ...

Mukund Olety has stepped down from his role as Chief Creative Officer (CCO) at VML India. He announced the move via a LinkedIn post, where he reflected on his time with the agency and shared details ...

7UP, the lemon-lime flavoured beverage from PepsiCo, has introduced its sonic logo in India, marking a shift towards multisensory branding. The audio signature, described as a musical logo or MOGO, is ...

In a content economy addicted to trends, industry insiders weigh in on how to escape the trap of templatisation, the true ...

Industry insiders discuss how creators and brands can design for distribution from the start, so good content doesn’t get lost in the wrong format, timing, or platform.

The Creator Brand Fit Index simplifies creator evaluation with 20+ parameters like audience demographics, brand safety, and ...

According to DoubleVerify’s Fraud Lab, ShadowBot targeted mobile and Connected TV (CTV) environments using basic automation tactics such as mobile emulators and fake app identifiers.

Offerwall enables publishers to offer site visitors various ways to access content, including micropayments, completing ...

Under the DMA, non-compliance can lead to daily fines of up to 5% of a company’s average daily global turnover.

SMLive 2025 explores what’s broken in the social media feed, from burnout to bad distribution, and what brands, creators, and ...