A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest ...

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CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine ...

Microsoft said it has laid off about 4% of its workforce, or about 9,000 employees. It appears that costs and efficiencies ...

Baidu has restructured its search platform with AI, introducing the most features in years - including extended ...

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Released in the U.S. on July 1, the program is rolling out to McDonald’s markets worldwide. Japan, the final market, will ...

Newspapers will no longer carry legal notices in New Jersey.

“Following the success of the Absolut Warhol launch last year—said to be the biggest artist edition yet from the brand—Pernod ...

Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 million, and WBD's Max with ...

EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million in national TV advertising -- with 4,510 airings, ...