BBDO New York returned to “Beverly Hills, 90210” and brought back landlines and teen magazines to deliver “truth bombs” to ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...

The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the ...

The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing ...

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...

The effort was brought to market in four months, an example of how brands have made moving at the speed of culture a top ...

New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the ...

Carly Gomez has been promoted to the position, while Meera Bhatia’s chief operating officer role has been expanded to also include president.

PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing ...

The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...