News

Campaign Live1h
Experts react to Trump’s ‘Most Favored Nation’ drug pricing plan that would seek to lower costs for Americans
The executive order would require other countries to pay more for medications so that Americans could pay less. But experts ...
Campaign Live1h
Is Wendy's salty social strategy a winning roadmap for other brands?
Humor can be the way to stand out from the competition and get consumers to stop their scroll … only if they can relate.
Campaign Live2h
Wieden+Kennedy to be inducted into AMP’s Hall of Fame
The independent agency’s induction into the Association of Music Producers’ Hall of Fame marks the first advertising agency ...
Campaign Live18h
Gaming meets gravy: KFC and Xbox recreate real Spain drive-thrus in ‘Forza’
Creatives used Google Maps data and photos from KFC locations in cities such as Madrid, Alicante and Barcelona to recreate 15 ...
Campaign Live21h
Ad dollars are fleeing the news. Here’s how ‘The New York Times’ is bucking the trend
Despite the headwinds, some publishers are proving that it’s possible to reverse the trend. One standout is The New York ...
Campaign Live23h
Inside Kind’s ‘wink-and-nod approach’ to unveiling its refreshed logo on social media
In response to negative comments about the logo, Kind created a social media post inspired by Jimmy Kimmel Live’s ‘Mean Tweets’ series.
Campaign Live23h
TBWA’s newly appointed chief AI officer on why 'AI is a co-pilot, not an autopilot'
Campaign speaks with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech ...
Campaign Live23h
How Theraflu’s Right to Rest & Recover campaign navigated a bruising flu season
New influencer partnerships and greater financial support for the Rest & Recover Fund are highlights this year of the Theraflu initiative.
Campaign Live23h
Target CEO acknowledges ‘silence’ in email to employees
In the message to employees, Cornell acknowledged that a void in communications has led to uncertainty at the retailer, ...