Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its ...

Spark Foundry takes second place, powered by its Shanghai General Motors win, while Accenture Song, Assembly, and Brainlabs ...

Foster Kenny is the first global client president to be appointed to an agency-specific role since WPP Media rebranded from ...

Hong Kong’s streets are coming alive with 18 colourful murals commissioned by HSBC, celebrating the city’s heritage and ...

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns.

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and ...

To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, ...