The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

At the Warner Bros. Discovery Upfront presentation in New York, it was announced that Max, the company’s premier streaming ...

Warner Bros. has been the owner of HBO since its creation over 52 years ago. Back then, there were no streaming services but, ...

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company’s broad reach of programming.

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

As expected, a second run of Max’s (soon to once again be “HBO Max’s”) smash freshman medical series “The Pitt” will make its ...

HBO is currently working on a TV show based on J.K. Rowling's Harry Potter book series, which was already adapted into a ...

Who was nothing short of spellbinding from the moment he rose out of that creepy cauldron in the Goblet of Fire graveyard.

Snape was disarmed countless times and yet his wand stayed loyal. Here's the real magic behind wand allegiance in the Harry ...

Gay HBO CEO Casey Bloys is unbothered by working with JK Rowling on a new Harry Potter series, despite the author’s extreme ...