Beijing: Victoria’s Secret, a leading US-based lingerie ... to actresses reflects the company’s adjustment of its marketing strategy. Its Chinese endorsers include actresses Yang Mi and ...

Victoria's Secret, a leading US-based lingerie retailer ... models to actresses reflects the company's adjustment of its marketing strategy. Its Chinese endorsers include actresses Yang Mi and ...

But not accepting cold, objective reality was the whole purpose of Victoria’s Secret. And while she and her marketing mavens forgot that, normal people did not. They wanted to pretend to look ...

As Victoria’s Secret refreshes its marketing strategy, the company on Friday announced a pilot for a new loyalty program, dubbed “The VS & Pink Collective.” The program will offer rewards, member ...

Victoria’s Secret has made billions selling lingerie ... That “sex sells” marketing strategy may have worked in the past for millennials and Gen Xers, but if we know anything about Gen ...

When Grace Nichols became chief executive of Victoria’s Secret in 1991 ... would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would ...