Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

～ 下出 伸喜が世界一に輝く、菅原 孝宏も3位入賞！ ～ スターバックス コーヒー ジャパン 株式会社［本社所在地：東京都品川区、代表取締役最高経営責任者（CEO）：森井 久恵］は、6月10日〜11日に開催された「スターバックス ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

Starbucks crowned Nobuki as its first Global Barista Champion during the 2025 Leadership Experience event in Las Vegas.

The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

By putting their people first, Starbucks is making an investment that should pay off over time.

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

Starbucks first global barista championship tested baristas on coffee knowledge, technical skills and customer connection.

This week, Starbucks is hosting over 14,000 coffeehouse leaders from across North America at Leadership Experience 2025 (LE25 ...

During the Starbucks Global Barista Championship Day 1, the 12 competing baristas did more than showcase the master tasting ...