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Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...
It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.
In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.
After 70,000 people attended the first-ever Fanatics Fest last year, the event has announced a huge competition where fans can compete against pros for a $1 million grand prize.
If a celebrity competitor comes in first ... having a great time and showcasing all of that," said Lance Fensterman, CEO of Fanatics Events. It's the second Fanatics Fest after the inaugural ...