Fanatics is the latest company to try its hand at what’s become a growing trend: competitions that pit athletes, celebrities ...

It’s the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

If a celebrity competitor comes in first ... having a great time and showcasing all of that," said Lance Fensterman, CEO of Fanatics Events. It's the second Fanatics Fest after the inaugural ...