It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

The "Fanatics Games," a Pros vs. Joes competition for roughly $2 million in prizes, features eight skills competitions and ...

Fanatics is the latest company to try its hand at what’s become a growing trend: competitions that pit athletes, celebrities ...

The competition will include Major League ... A previous version of this story incorrectly listed a celebrity as participating in the Fanatics Fest skills-based challenge. That mention has been ...

The company announced Tuesday it is introducing a skills-based competition at Fanatics Fest 2025 ... falling short of the celebrity competitors, the highest-scoring fan will receive $100,000.

Fanatics is the latest company ... who made mass competition a staple of his rise to YouTube stardom. These unofficial celebrity-driven sporting events have drawn the attention of both fans ...