Analytic Partners’ Maren Seitz and Winterberry Group’s Bruce Biegel join The Drum in Cannes to unpack what it really takes to turn creative into a measurable growth lever – and why now’s the time to ...

As Persons’s CEO tenure began, Grey was moved out of AKQA and into Ogilvy. It was framed simply as a way to “realign financials.” Grey will remain independent and retain the brand, but Persons will ...

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands ...

Our research revealed a ‘male fandom gap,’ says Simon Collister of Unlimited. The good news is that it should be easy to cross-sell men women’s sports.

In 2021, Apple introduced ATT, which gave iOS users the ability to opt in or out of being tracked across the various apps they use. Opting out means that a user’s unique advertising ID ( known as IDFA ...

Leagas Delaney’s Gareth Davies wasn’t at Cannes, which gave him the presence of mind to keep an eye on what was actually happening. Here are the biggest moves he observed.

The ‘Moments That Matter’ work is to tout the bank as the official banking partner of The Championships, Wimbledon.

AI stole the spotlight, but Cannes made clear that human imagination still drives the machine. IAB vice-president of AI, Caroline Giegerich, shares why the creative industry doesn’t need to brace for ...

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance. We explore how BCG’s new ...

Chris Hunton used to be a bigwig at WPP. Now, as the founder of Global Client Leader Gym, he found himself appreciating a more indie presence at Cannes on the fringes of the city.

The campaign, ‘Love Your Toad,’ resurrects the brand’s 1990s tagline and repositions it for a new generation, blending retro nostalgia with cultural irreverence. At the center is a 30-second hero spot ...

Forget dashboards – start meaningful conversations. Businesses still struggle with data alignment but AI, access and trust can change everything, say leaders. Watch the video now.