Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...

At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in ...

The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...