Zuckerberg’s Meta is stepping up its AI efforts, targeting startup founders and experienced developers, investing $14.3 ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

Why would you block AI bots? Who does? Block, sue, partner or just adapt. Your digital marketing strategy in the AI age.

Reddit Community Intelligence transforms user conversations into marketing insights. Discover how this controversial AI tool ...

A change to Slack's Ts&Cs places roadblocks for third-party apps in common use by marketers. Details of the new Salesforce app changes.

Meta and TikTok challenge EU's Digital Services Act fees in court, calling calculations 'absurd' and 'discriminatory.' ...

Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Average marketing budgets have fallen to 7.7% of overall company ...

Meta rang in the new year with controversy. After the company’s generative AI plans for 2025 were made public, keen-eyed users dug out old bot personas that have existed on the platform since 2023, ...

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment.. Yet, at a time ...