Agentic AI may still be rare—but Salesforce’s Agentforce 3 is already redefining what intelligent automation at scale could ...

As AI accelerates delivery, the pressure is on CX leaders to rethink how services are priced, delivered and trusted in the ...

AI-powered search is redefining how consumers find, engage with and evaluate brands, making content quality and visibility ...

A bonafide AI partner in a moment of need. It's time for Tim Cook to make Apple's biggest acquisition in history.

If Google’s search deal with Apple ends, it won’t just rattle services revenue — it could reshape how Big Tech funds user ...

Financial technology company introduces virtual AI agents to automate workflows and provide real-time insights for QuickBooks ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

The Gist. Rethink team structure. CMOs should assess skills and workflows to match shifting business goals like retention and margin protection. Cut low-yield spend.

The fundamentals of contact center quality assurance, why it matters, how it’s implemented and what modern tools are driving ...

Martech complexity is not a technology problem; it’s a planning problem. To solve it, marketing leaders must replace ...

Governance and simplification are no longer optional; marketers must streamline their stacks to regain control, cut waste and ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting ...