Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are ...

SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.

Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt ...

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that ...

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...