Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are ...

SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...