Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes.

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

Deion Sanders had a personal falling-out with Nike years ago but is now working at a college that requires him to wear the shoe company's apparel. Sports newsletter 🏈's best, via 📧 Studio IX ...

On Friday, Sanders took to Instagram to share a 3.5-minute-long testimony powered by Nike, that he wrote to his mother, ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

In 1993, at Deion Sanders’ athletic peak, Nike created Deion’s signature line appropriated dubbed, “The Nike Air Diamond Turf," as it was both baseball shoe and football shoe.

Deion Sanders' First Nike Contract and Air Diamond Turf 1 . Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the Atlanta Falcons ...

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.