Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

The move accelerates Starbucks' Back to Starbucks strategy; a push to refocus on coffeehouse service after years of leaning ...

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

Starbucks crowned Nobuki as its first Global Barista Champion during the 2025 Leadership Experience event in Las Vegas.

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out ...

From over 84,000 baristas to one crowned champion, Starbucks hosted its first-ever Global Barista Championship in Las Vegas, ...

The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

By putting their people first, Starbucks is making an investment that should pay off over time.

Starting in September, Starbucks will also add a full-time assistant store manager in most of its US locations to aid head ...

Japan’s Nobuki Shimoide has been named Starbucks’ inaugural Global Barista Champion following the final in Las Vegas ...

This week, Starbucks is hosting over 14,000 coffeehouse leaders from across North America at Leadership Experience 2025 (LE25 ...