Starbucks has long hosted regional barista face-offs, but in going global, it's hoping to "pump up" its struggling brand by capitalizing on a growing trend.

The move accelerates Starbucks' Back to Starbucks strategy; a push to refocus on coffeehouse service after years of leaning ...

Chain’s first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming ...

Amid the surge in signature drinks, the role of the barista is evolving. Barista Equip explores the trends sweeping the ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

Starbucks crowned Nobuki as its first Global Barista Champion during the 2025 Leadership Experience event in Las Vegas.

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

In a viewer-submitted video, Peoria police officers tackled and used a stun gun on a protester on June 11, 2025.

From over 84,000 baristas to one crowned champion, Starbucks hosted its first-ever Global Barista Championship in Las Vegas, ...

The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...

By putting their people first, Starbucks is making an investment that should pay off over time.