It’s the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

The "Fanatics Games," a Pros vs. Joes competition for roughly $2 million in prizes, features eight skills competitions and ...

Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...

The company announced Tuesday it is introducing a skills-based competition at Fanatics Fest 2025 ... falling short of the celebrity competitors, the highest-scoring fan will receive $100,000.

Fanatics Games will be produced in partnership with OBB Media and Cheat Code Studios, adding another entertainment layer to ...

Fanatics is the latest company to try its hand at what’s become a growing trend: competitions that pit athletes, celebrities and fans against each other. Michael Rubin’s company on Tuesday ...

The newest event for Fanatics Fest NYC 2025 will be a skills competition between fans and professional athletes with $2 ...