In a content economy addicted to trends, industry insiders weigh in on how to escape the trap of templatisation, the true ...

The Creator Brand Fit Index simplifies creator evaluation with 20+ parameters like audience demographics, brand safety, and ...

Sunitha Natarajan of Social Panga explores how Gen Z's distinct values and expectations regarding authenticity, purpose, and ...

The demonstration, organised by the campaign group Cut the Ties to Fossil Fuels, an initiative linked to Extinction Rebellion ...

SMLive 2025 explores what’s broken in the social media feed, from burnout to bad distribution, and what brands, creators, and ...

The change, not yet implemented, is intended to limit oversized ad formats and maintain a more streamlined user experience.

The revised mandate includes full-funnel media responsibilities across traditional, digital, and strategic partnership ...

Under the DMA, non-compliance can lead to daily fines of up to 5% of a company’s average daily global turnover.

Offerwall enables publishers to offer site visitors various ways to access content, including micropayments, completing ...

According to the 2024 Cross Media Advertising Recap published by TAM AdEx, advertising by the retail sector saw substantial growth across television, print, radio, and digital platforms when compared ...

According to DoubleVerify’s Fraud Lab, ShadowBot targeted mobile and Connected TV (CTV) environments using basic automation tactics such as mobile emulators and fake app identifiers.

Mukund Olety has stepped down from his role as Chief Creative Officer (CCO) at VML India. He announced the move via a LinkedIn post, where he reflected on his time with the agency and shared details ...