In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

HGS Interactive is an AI-first digital agency, a part of Hinduja Global Solutions (HGS), with over a decade of experience in ...

The move, the company said, is designed to support continued investment in premium content without raising the cost of the ...

In the lead-up to the race, participants followed a 10-week hybrid training program available online and in-person, guided by ...

The company informed clients of the decision on Wednesday, 14 May, stating the current DSP model no longer aligns with its AI ...

Discover 100+ bold campaigns that defined 2024. The Yearbook of Campaigns by Social Samosa spotlights ideas, strategy and top ...

Bingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

The move comes despite Microsoft posting stronger-than-expected earnings for the latest quarter, reporting $25.8 billion in ...

With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and ...

We trace SW Network's decade-long journey from a bootstrapped startup to a steadily growing independent agency, highlighting ...

This modification marks a departure from the simpler format introduced by X in 2023, when the platform removed the lower info ...