SMLive 2025 explores what’s broken in the social media feed, from burnout to bad distribution, and what brands, creators, and ...

Sunitha Natarajan of Social Panga explores how Gen Z's distinct values and expectations regarding authenticity, purpose, and ...

The demonstration, organised by the campaign group Cut the Ties to Fossil Fuels, an initiative linked to Extinction Rebellion ...

The revised mandate includes full-funnel media responsibilities across traditional, digital, and strategic partnership ...

The change, not yet implemented, is intended to limit oversized ad formats and maintain a more streamlined user experience.

Under the DMA, non-compliance can lead to daily fines of up to 5% of a company’s average daily global turnover.

Offerwall enables publishers to offer site visitors various ways to access content, including micropayments, completing ...

Mukund Olety has stepped down from his role as Chief Creative Officer (CCO) at VML India. He announced the move via a LinkedIn post, where he reflected on his time with the agency and shared details ...

Welcome to the live blog coverage of the 9th edition of #SMLive, Social Samosa’s premier gathering of the A&M community. Stay tuned as industry leaders and experts come together for a day of ...

7UP, the lemon-lime flavoured beverage from PepsiCo, has introduced its sonic logo in India, marking a shift towards multisensory branding. The audio signature, described as a musical logo or MOGO, is ...

Deep-dive: This piece urges readers, especially during Self-Care Month, to reflect on how brands have co-opted the language of healing to sell surface-level solutions.

The report shows that over 70% of surveyed startups have integrated AI into their operations. In marketing, 87% of adopters ...