Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

Andrew Hicks joins Marks & Spencer after 20 years working in Australia and South Africa, most recently at Woolworths Group.

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

From Carlsberg’s new CMO doubling down on its brand line to Prime’s profit falling drastically, it’s been a busy week. Here ...

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

By identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all - which ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

Forget hierarchical sign-offs from HQ, CMO Marian Lee explains Netflix’s local marketing teams are “empowered” to make ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

Simon Michaelides has been named ISBA’s new director general, taking over from predecessor Phil Smith who held the role for ...

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support further ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...