Johnny Jackson, after playing his senior season while going through chemotherapy, received a surprise invitation to Madison Square Garden from Knicks star Jalen Brunson.

Jalen Brunson was a two-time national champion at Villanova and is now the star of one of the NBA’s most popular franchises, the New York Knicks. He has been in the limelight as a basketball phenom for more than a decade,

Former Memphis Grizzlies guard Gilbert Arenas compares New York Knicks star Jalen Brunson to Los Angeles Lakers legend

New York Knicks sharp shooter Jalen Brunson passes Kobe Bryant for the most fourth quarter points scored in the NBA playoffs.

Patrick Ewing says he wishes he would have recruited Jalen Brunson to play for Georgetown instead of getting destroyed by him on Villanova.

Bryant twice scored 100 fourth-quarter points in his first 10 playoff games, back in 2001 and 2003, and then added a 99-point run to open the 2008 playoffs. Stephen Curry likewise scored 99 in the first 10 games of the 2023 playoffs, but Brunson's fourth-quarter scoring pace has moved him past those two legends.

It’s often said the card market values hype more than performance — this is why sales of players such as Jason Dominguez and Paul Skenes have blown away those of Hall of Famers. But the hype train might cut both ways. Not only is it more valuable than the output on the field or court, but it’s actually a prerequisite.