Apple has launched an unprecedented marketing campaign for its "F1" film starring Brad Pitt. There's even meat in Brazil.

Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt.A few years ago, Apple was bringing lots of ...

No one can say that Apple has taken a light touch in promoting, "F1: The Movie," but the film is being distributed ...

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Amid its push to promote "F1: The Movie," Apple is considering starting its own theatrical distribution unit, the Wall Street ...

Joanna Stern, senior personal technology columnist at The Wall Street Journal, joins Marketplace’s Nova Safo on “Tech Bytes: ...

This week, Apple quietly took advantage of that trust. To promote its upcoming movie release, F1: The Movie, the company sent ...

The Formula One racing pic starring Brad Pitt is a seminal moment for Apple's theatrical ambitions after several misses, ...

The first thing in F1 the Movie, before a single word of dialog is uttered, is a pair of AirPods Max. They're so comfortable, ...

Will “F1” finally deliver a commercial hit for Apple? The tech giant’s big-budget racing drama, starring Brad Pitt as a ...

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...