Fans are to go up against professional athletes in a $2m (€1.8m) skills-based competition next month, as part of the second ...

Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...

It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.

The newest event for Fanatics Fest NYC 2025 will be a skills competition between fans and professional athletes with $2 ...

Whether fans can hold their own against professional athletes no longer has to be limited to hypothetical debates, thanks to ...

Fanatics CEO Michael Rubin is on a mission to find the best athlete in the world. Fans and the superstars will compete in a ...

To be played over three days at Fanatics Fest in New York City next month, the competition will feature 100 competitors—50 athletes and celebrities, and 50 fans—in non-contact competitions ...

Houston's signal caller will join Jayden Daniels, Kevin Durant, Alex Rodriguez and a host of other stars in the June event.

a National Basketball Association 3-point shooting competition, a FIFA goal scoring challenge and a golfing simulator. Fans can apply to participate by submitting a short video in the Fanatics app ...