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Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...
It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.
In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.
If a celebrity competitor comes in first ... having a great time and showcasing all of that," said Lance Fensterman, CEO of Fanatics Events. It's the second Fanatics Fest after the inaugural ...
The newest event for Fanatics Fest NYC 2025 will be a skills competition between fans and professional athletes with $2 ...
Fanatics CEO Michael Rubin is on a mission to find the best athlete in the world. Fans and the superstars will compete in a ...