Ajay Kakar, head – corporate branding at Adani Group, said "At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

Articles written by Danny Advani ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...