Apple has moved to revamp its European Union app store policies as it seeks to fend off escalating fines under the 27-nation bloc's digital competition regulations.

Apple has reworked the terms and conditions for developers that use its highly lucrative App Store in the European Union in a bid to avoid racking up more fines under the EU’s digital antitrust law.

The iPhone maker’s proposal is designed to make it cheaper and less onerous for third-party developers to direct customers away from the Apple ecosystem to make payments elsewhere.