Beijing: Victoria’s Secret, a leading US-based lingerie ... to actresses reflects the company’s adjustment of its marketing strategy. Its Chinese endorsers include actresses Yang Mi and ...

Victoria's Secret, a leading US-based lingerie retailer ... models to actresses reflects the company's adjustment of its marketing strategy. Its Chinese endorsers include actresses Yang Mi and ...

Victoria’s Secret has made billions selling lingerie ... That “sex sells” marketing strategy may have worked in the past for millennials and Gen Xers, but if we know anything about Gen ...

As Victoria’s Secret refreshes its marketing strategy, the company on Friday announced a pilot for a new loyalty program, dubbed “The VS & Pink Collective.” The program will offer rewards, member ...

When Grace Nichols became chief executive of Victoria’s Secret in 1991 ... would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would ...

Iconic lingerie brand Victoria’s Secret is bringing back its much talked ... and as such will be bringing back one of its “best marketing and entertainment properties to date” – of course ...

A Victoria's Secret fashion show (Photo by Dimitrios ... What’s creating the need for adaptability right now is the explosion in marketing costs driven by recent technology changes at Google ...

Rihanna's Savage X Fenty CEO jumped ship to Victoria's Secret who has reportedly offered the fashion executive $18 million to work remotely. Rihanna’s Savage X Fenty lingerie brand just lost its ...