It's the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

The "Fanatics Games," a Pros vs. Joes competition for roughly $2 million in prizes, features eight skills competitions and ...

Fanatics is the latest company to try its hand at what’s become a growing trend: competitions that pit athletes, celebrities ...

In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.

Fanatics CEO Michael Rubin is on a mission to find the best athlete in the world. Fans and the superstars will compete in a ...

a National Basketball Association shooting competition, a FIFA goal scoring challenge and a golfing contest. Fans can apply to participate by submitting a short video in the Fanatics app.

The newest event for Fanatics Fest NYC 2025 will be a skills competition between fans and professional athletes with $2 ...

Fans are to go up against professional athletes in a $2m (€1.8m) skills-based competition next month, as part of the second ...

Houston's signal caller will join Jayden Daniels, Kevin Durant, Alex Rodriguez and a host of other stars in the June event.